Self-help Quit Kits

Packets of self-help quit kits represent one of the least intensive services provided by Quitlines, and are usually provided to all callers. The quit kits may be matched to the caller’s level of readiness to quit, or they may be designed for specific populations, such as chewers, teens, pregnant smokers, and non-English speakers. They may be further customized according to concerns that arise during the first interview. Self-help materials have been proven to have a limited efficacious when used on their own. However, since many Quitline callers may be ineligible for counseling services (such as those with private insurance), may not be willing to quit within a specified time period (e.g., 30 days), or may choose not to receive counseling, these relatively inexpensive self-help materials allow Quitlines to provide every caller with at least a basic level of support. Self-help materials are also used to supplement any counseling services provided.

Other materials

To increase awareness on Quitline or to promote any events for cessation, some types of cards, brochures, and direct mail could be sent, randomly. Also specific promotion packets for target population could be sent by mailing service to people who call and agree to receive counseling and the packet.