Measuring Data
Launching Quitlines
PreparationMeasuring Data
Nationwide smoking prevalence should be surveyed periodically. It can be used for identifying how many smokers there are, estimating the scale of Quitline needed (calls/year etc), and determining the operating process of Quitline at launching stage as follows:
- How many smokers would call the Quitline
- How many counselors would need to operate the Quitline
- How large your call system including hardware and software would be (call handling capacity)
- What time is the best Quitline operating times
- Development of a counsel protocol based upon the characteristics of smokers calling
Generally, smoking prevalence information also consists of information on socio-demographic characteristics, smoking status, smoking amount, trying to stop smoking, and so on:
- Socio-demographic characteristics (age, gender, education years, economic status, type of medical insurance, and so on)
- Smoking status: current smoker, former or ex-smoker, non-smoker
Have you ever smoked? (Yes, current/ Yes, ever/ No) If no, stop interview: non-smoker
Have you smoked at least 100 cigarettes in your entire life? (Yes/No)
Do you currently smoke cigarettes every day, some days, or not at all?
- Smoking amount
How many cigarettes did you usually smoke per day?
During the past 30 days, on how many days did you smoke cigarettes?
On the average, how many cigarettes do you now smoke a day?
- Attempting or intention to quit smoking
During the past 12 months, have you stopped smoking for one day or longer because you were trying to quit smoking?
(Yes/No/Don’t know/Not sure/Refused)
During the past 12 months, have you tried to stop smoking? (Yes/No)
Do you have a plan to quit smoking? (No/ Yes, within 1 month/ Yes, within 6 months)
- Other information:
Attitudes toward tobacco use
Susceptibility of cigarette advertisement
Accessibility of cigarette product
Exposure to smoke at any place
