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Quit and Win Contest

homeLaunching QuitlinesOther Cessation ProgramsQuit and Win Contest

The Quit and Win contest was first developed by the Minnesota Heart Health Program (MHHP), and was run in three Minnesota communities in the early 1980s, using mass media and posters and brochures distributed to schools, workplaces and medical facilities.

Quit and Win competitions have subsequently been developed and extended to national and international applications. In 1985, the North Karelia Project in Finland adopted it as part of a community-based smoking cessation program.

In 1994 , under the auspices of the World Health Organization, the first international Quit & Win contest was conducted, with 13 countries participating. The contest has been run every two years since then, and has grown exponentially. This contest attracted 700,000 participants from more than 80 countries. The most recent International Quit and Win contest was held in May 2004, and was administered by the National Public Health Institute in Helsinki, Finland.